Monday, May 28, 2012

.: Pok Brothers :.

The Husband and I decided to sacrifice our usual Saturday morning sleep-ins to check out the recently launched Pok Brother’s Gourmessa – their retail mart.

Abit of the background first, Pok Brothers started off as a general store business in the heart of PJ way back in 1963. From it’s humble beginning as a family-owned business, it has grown and have become one of the leading frozen food companies in Malaysia.

The HQ is located in Glenmarie, Shah Alam, but they have distribution centers at a couple of places such as Penang, Johor, Langkawi & Pahang.

Most of Pok Brothers’ frozen products are imported from countries such as US, Europe, Australia & New Zealand. This includes products such as canned food, pastas, seafood, meat, cheese, etc.

If you are at their warehouse, you will notice the delivery trucks come to pick up the products, and from there, you can see where most of your favourite restaurants gets their supplies from.

Before this, Pok Brothers did not have a retail mart, but they do entertain walk-in customers. The walk-in customer will then pick from their products booklet of the items they want, and they will retrieve it from the big freezer. There are plenty of walk in customers and on the one occasion that we went together earlier in the year, we saw a couple of customers making their purchases.

I suppose that Pok Brothers have seen the potential in the retail market & hence decided to extend a part of their warehouse to a small retail outlet.

The trip that Saturday was worthwhile, as we have made a couple of purchases (which means spending more money, which is not good). We got ourselves some turkey & beef cold cuts (which are 10% off during this promo period). Then we got ourselves some regular cheddar cheese slices, which is prices pretty decently as well. Oh and we succumbed to the buy-3-frozen-pizza-and-get-a-free-freezer-bag trick (sigh!). The blueberry & apple puffs are delish as were the croissants that The Husband purchased in his previous visit without me.

Oh and if you are looking for bottled capers & olives, they have aplenty for a very decent price as well.

My colleague mentioned that the fresh milk is going for RM5 or RM6 for a two packs 1 liter carton. But the catch is that the expiry for this milk is within the next month or some.

Frozen lamb, frozen turkey, frozen salmon (cheap, cheap, cheap!) is worth checking out. If you’re feeding a big family, they do sell big cans of tomato paste, dried pasta, etc.

Pok Brothers Sdn Bhd
2, Jalan U1/24
Hicom-Glenmarie Industrial Park
40150 Shah Alam
Selangor Darul Ehsan

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